Lead Generation & Growth Specialist

Join Comarch as a highly motivated Lead Generation & Growth Specialist. Help us strategize growth opportunities and generate lead for our loyalty, data exchange, ICT, EDI, and Telco products in the United States and Canada.

Candidate Profile

• 5+ years of experience in lead generation, proven record in pipeline development and revenue generation
• 5+ years of experience in a marketing role for in the B2B sector
• Experience managing search intent data and identifying tools/ partners for lead generation improvement is required
• Experience with search intent partners such as Zoominfo, 6sense, or similar is preferred
• Must work well independently and with teams
• Great time management skills and the ability to solve problems is essential for this position
• Analytical ability to extract large amounts of data into actionable plans
• Familiar with various marketing channels including PPC, SEO, display ads, remarketing, blogs, email, social and other innovative online media
• Extensive experience in Marketing Automation Systems (preferably HubSpot Marketing Automation)
• Being up-to-date with online marketing best practices and current US market trends
• Awareness of marketing technology/SaaS platforms awareness is a plus
• Certified with Google AdWords, Google Analytics preferred

Your Responsibilities

• Manages target account marketing lists and search intent data for all Comarch USA and Canada products, including, but not limited to, loyalty, data exchange, ICT, EDI, and Telco business units
• Oversees all lead generation tactics for the USA and Canada marketing teams
• Develops and executes lead generation strategies to generate qualified leads through various channels such as email marketing, social media, content syndication, content marketing, SEO/SEM, events, and partnerships
• Works closely with the marketing and sales teams to identify target audiences and define target lists for lead generation
• Designs marketing campaigns based on consumer intent to purchase
• Utilizes marketing automation and CRM tools to track lead activities, manage lead nurturing programs, and report on campaign performance
• Measures and reports on the effectiveness of lead generation campaigns and makes data-driven recommendations for continuous improvement
• Analyzes large amounts of data from multiple inputs (reporting, sales feedback, product teams, consulting teams, the market, acquisition sources, costs, etc.) and distills that down into a clear vision with actionable plans
• Helps guide content strategy and messaging architecture (including advertising, landing pages, websites, emails, collateral, and other external-facing assets) in collaboration with product marketing and communication/PR team to ensure alignment with personas and industries target account lists
• Leads the maintenance of the marketing contact database and is responsible for identifying opportunities to drive contacts down the stages of the sales funnel

For you:

• Competitive salary
• 100% paid health insurance
• 401(k) match
• Flexible Spending Account (health, dependent, commuter)
• Wellness Reimbursement Program
• Exciting work in a rapidly growing department working with leading world brands
• Opportunity to learn from leading specialists to develop a professional IT career
• Hybrid Work Model

Accommodation statement:

Comarch Inc is an equal opportunity/affirmative action employer. We consider applicants without regard to race, color, religion, creed, gender, national origin, age, disability, genetic information, marital or veteran status, or any other category protected by federal, state, or local law. Comarch Inc provides reasonable accommodations to hires with disabilities on a case-by-case basis.