As part of the Marketing Communications team (Oil and Gas Retail industry), the Consumer Market Advisor will be responsible for developing and deploying marketing initiatives aligned with the consumer value proposition and marketing offer strategy. Drive increased value to the consumers and Branded Wholesalers. Key responsibilities include; aggressively growing loyalty program membership, loyalty tiers, volume, and overall customer experience (CX). The role will support the loyalty program mobile app transition and UX enhancements to grow consumer engagement, transactions, and gasolines, diesel, and convenience store volumes.
CANDIDATE PROFILE:
• Bachelor’s degree in marketing, advertising, communications, business, or related field
• Five years plus (5+) years of marketing experience with proven track record of managing consumer offers and loyalty marketing campaigns, analyzing trends, distilling key insights and optimizing to produce measurable business results
• Working knowledge of marketing data, analytics, and technology elements
• Demonstrated data analytics experience – data mining, cleansing, test/learns, insight generation, and data modeling basics
• Proficient in Tableau, Power BI, SQL, and other data software and platforms
• Proven data analytics experience leveraging data in enhance loyalty offers, increase consumer loyalty, and increasing long-term profitability and growth
• Exceptional verbal and written communication skills
• Strong attention to detail and outstanding organization skills
• Ability to lead through influence across internal and external teams
• Experience in working with multiple vendors and project teams
YOUR RESPONSIBILITIES:
• Provide input into campaigns aimed at consumer acquisition and increasing Share of Wallet (SOW)
• Collaborate with external and internal Data & Analytics teams to generate user data reports and act on insights
• Measure campaign performance and recommend optimizations as well as improvements
• Leverage emerging e-commerce business models and loyalty aggregators to provide third party promotional offers across various target verticals
• Support coordinating activities around Customer Experience (CX). Participate on CX council and steering committee meetings
• Follows and analyzes Mine Medallia and Google reviews to better understand consumer behaviors, preferences, and pain points. Utilize CX data to develop actionable insights
FOR YOU:• Competitive salary
• 100% paid health insurance
• 401(k) match
• Flexible Spending Account (health, dependent, commuter)
• Wellness Reimbursement Program
• Exciting work in a rapidly growing department working with leading world brands
• Opportunity to learn from leading specialists to develop professional IT career
• Hybrid Work Model
ACCOMMODATION STATEMENT:
Comarch Inc is an equal opportunity/affirmative action employer. We consider applicants without regard to race, color, religion, creed, gender, national origin, age, disability, genetic information, marital or veteran status, or any other category protected by federal, state, or local law. Comarch Inc provides reasonable accommodations to hires with disabilities on case-by-case basis.