Senior Field Marketing Manager (ASEAN/APAC/MEA)

We are looking for an autonomous, results-driven Senior Field Marketing Manager to take ownership of marketing strategy and execution across the ASEAN/MEA regions. If you know how to build a pipeline from scratch, leverage AI tools as a natural extension of your workflow, and align seamlessly with sales to achieve shared goals-this role is for you.

Candidate Profile

• 7+ years of B2B marketing experience, including 3+ years in a regional or international role (SaaS, Fintech, or Enterprise Software experience preferred)
• Proven track record of generating pipeline and driving real revenue impact (ROI), beyond just executing activities
• Hands-on expertise in 360-degree marketing (Digital, ABM, Content, PR, Events) and strong budget management skills
• Practical experience using AI tools (content creation and localization, analytics, research) backed by specific examples
• Fluent English (written and spoken) for daily collaboration across the region and content creation
• Readiness to adjust working hours to ASEAN time zones and travel to Asia several times a year
• Nice-to-have: Familiarity with Asian markets and expertise in e-invoicing, digital tax regulations, or compliance

Your Responsibilities

• Strategy & Budgeting: Develop the annual marketing plan for ASEAN markets, prioritize key countries, and allocate budget to align with sales objectives
• 360 Campaigns & AI: Drive digital, ABM, and content initiatives using AI tools for scalable content creation and process automation
• Content & Events: Produce thought leadership content (e-invoicing, local regulatory compliance), organize proprietary online events, and support regional field events (executed on the ground by our Bangkok team)
• Sales & Partner Enablement: Collaborate closely with the sales team, deliver sales enablement tools, and provide marketing support for partners and integrators
• Analytics & Optimization: Measure campaign performance, track lead attribution, and continuously optimize marketing efforts

For you

• High-impact role in a deeply technical, fast-moving and expanding global environment
• Professional development and growth opportunities as we scale our international operations
• Access to advanced AI tools and Google Workspace
• Collaboration with diverse competency teams, allowing you to discover new technologies and expand your IT knowledge
• Networking opportunities to build a strong personal brand on a global scale
• Direct participation in large-scale international projects widely recognized across the global market