Senior Field Marketing Manager (UK & CEE)

We are looking for an experienced Senior Field Marketing Manager with at least 7 years of experience in B2B marketing. In this role, you will take full ownership of driving brand awareness for Comarch E-INVOICING and generating leads across the UK and CEE markets.

Your Goal? To translate insights into regulatory changes and UK & CEE market trends into high-impact campaigns, engaging events, and a measurable pipeline. We are searching for someone who seamlessly combines strategic planning (ABM, omnichannel, AI) with strong sales partnership and effective budget management.

If you want to create original strategies, leverage modern tools, and establish our position as a leader in e-invoicing—we welcome your application!

Candidate Profile

• Minimum 7 years in B2B marketing, including 3 years in a regional or international role (SaaS, fintech, or enterprise software sectors are strongly preferred)
• Proven ability to generate pipeline and deliver tangible revenue impact (ROI), going beyond execution alone
• Hands-on experience in 360-degree marketing (Digital, ABM, Content, PR, Events) and proficient budget management
• Practical knowledge of using AI tools (content creation, localization, analytics, research) backed by concrete examples
• Hands-on experience with CRM platforms and marketing automation software
• Fluent English (written and spoken) for daily regional collaboration and content creation
• Readiness to work flexible hours aligned with UK & CEE time zones and willingness to travel regionally a few times a year

Your Responsibilities

• Strategic Planning & Budgeting: Develop and execute annual marketing plans aligned with sales objectives across the UK & CEE region, ensuring effective budget allocation to drive revenue
• Scaling via AI & ABM: Design and run personalized Account-Based Marketing (ABM) campaigns while leveraging AI tools to automate content creation workflows
• Events & Content Marketing: Build the company’s thought leadership by creating insightful industry content and organizing impactful events (both online and offline) across target markets
• Sales Collaboration & Enablement: Maintain close communication with the sales team, deliver impactful sales enablement tools, and provide marketing support to partners and system integrators
• Performance Measurement & Optimization: Track campaign performance, analyze attribution models, and continuously optimize conversion metrics

For you

• High-impact role in a deeply technical, fast-moving and expanding global environment
• Professional development and growth opportunities as we scale our international operations
• Access to advanced AI tools and Google Workspace
• Collaboration with diverse competency teams, allowing you to discover new technologies and expand your IT knowledge
• Networking opportunities to build a strong personal brand on a global scale
• Direct participation in large-scale international projects widely recognized across the global market
• Flexible working hours and a hybrid working environment (option to work remotely up to 2 days per week)