Senior Demand Generation Manager

We are looking for a data-driven, hands-on Demand Generation Senior Manager to lead our B2B marketing efforts. In this "Player-Coach" role, you will manage a small, agile team while taking direct ownership of our lead generation engine. You aren't just a strategist; you are a HubSpot power-user who loves seeing a campaign through from the first LinkedIn ad or trade show handshake to a closed-won deal. Your mission is simple: Drive high-quality pipeline through a seamless blend of digital "in-house" tactics and high-impact industry events.

Candidate profile

• B2B Experience: 8+ years in B2B marketing with a proven track record of generating leads that convert to revenue.
• People Management: 3+ years of experience in a "Player-Coach" capacity, leading agile marketing teams while remaining hands-on with the technology and day‑to‑day execution. Skilled in mentoring product marketing managers, digital specialists, and event teams to drive strong performance, while directly overseeing the HubSpot ecosystem that supports their success.
• HubSpot Expert: (Required) Deep technical knowledge of HubSpot Marketing Hub. You should be comfortable with workflows, list segmentation, and attribution reporting.
• Event Savvy: Experience managing B2B events from logistics to lead capture.
• Analytical Mindset: You don't just "feel" like a campaign worked; you have the data to prove it.
• AI‑Driven Lead Intelligence & Automation (Preferred): Experience leveraging advanced AI to automate high‑intent lead identification and strengthen conversion performance. Skilled in integrating autonomous AI agents into HubSpot workflows to enable real‑time lead routing, personalized engagement at scale, and predictive next‑best‑action recommendations for the sales team.
• Scrappy & Agile: You thrive in a small-team environment where no task is "too small" and "done is better than perfect."

Your responsibilities

• The "Coach": Strategy & Leadership Team Leadership: Direct and mentor a team (Creative/Content & Events Support) to hit monthly lead targets. Pipeline Strategy: Own the "Top of Funnel" strategy, ensuring a steady stream of MQLs (Marketing Qualified Leads) for the sales team. Budget Management: Allocate spend effectively between paid digital channels and physical event sponsorships to maximize ROI.
• The "Player": Hands-on Execution HubSpot Mastery: You are the primary architect of our HubSpot portal. You will build automated workflows, manage lead scoring, and create dashboards that track our success.
• Event Integration: Lead the planning and execution of B2B events (tradeshows, webinars, roundtables). You ensure that every event has a pre-show "warm-up" and a rigorous post-show follow-up sequence. Campaign Launch: Personally execute "in-house" activities, including LinkedIn Ads, email marketing, and landing page optimization.
• Sales Alignment Lead Hand-off: Work closely with Sales to ensure lead quality is high and the "hand-off" from Marketing to Sales is frictionless. Reporting: Deliver weekly reports on lead volume, conversion rates, and event performance.

For you

• Competitive salary.
• 100% paid health insurance.
• 401(k) match.
• Flexible Spending Account (health, dependent, commuter).
• Wellness Reimbursement Program.
• Exciting work in a rapidly growing department working with leading world brands.
• Opportunity to learn from leading specialists to develop a professional IT career.
• Hybrid Work Model.

Accommodation statement

Comarch Inc is an equal opportunity/affirmative action employer. We consider applicants without regard to race, color, religion, creed, gender, national origin, age, disability, genetic information, marital or veteran status, or any other category protected by federal, state, or local law. Comarch Inc provides reasonable accommodations to hires with disabilities on case-by-case basis.